Bespoke resources increase visitor admissions
In a survey by Visit Britain*, evidence suggests that an increase in marketing directly correlates with an increase in visitor admissions.
Despite the domination of social media marketing, research continues to stress the importance of physical marketing. In fact, the ‘highest performing attractions’ attribute part of their growth to the ‘return use of leaflets’.
Leaflet design and print for Nidderdale National Landscapes, North Yorkshire.
Leaflets, trails, interactive maps, interpretation boards, activity packs and a wide variety of tabletop activities are what our team at Colour Heroes do best! Our close-knit team creates unique, bespoke resources tailored to your brand guidelines and unique site. We operate under one roof meaning we share our creative energy and bring your concepts to life.
Once visitors arrive at your site, our well-designed, engaging resources help navigate them through their journey smoothly. This ensures visitors can explore every aspect of your attraction and discover all the points of interest. As a result, visitors stay engaged for longer, increase their dwell time, boost your much-needed secondary spend and are encouraged to repeat their visits.
Interpretation A-boards and children’s activity trail sheet created for Cheddar Gorge and Caves, Somerset.
A higher engagement with your attraction means that your visitors are more likely to have a positive experience, increasing the likelihood that they will recommend it to family and friends!
We have many years of experience working with museum and heritage sites, farm attractions, wildlife parks, historic houses and more. No task is impossible for our team, and our ability to make resources and collaborate with you from vision to outcome is our expertise.
Research from Visit Britain has found museums have experienced a 20% growth increase in visitor admissions. This is the highest increase out of all attraction categories. The resources we create contribute to making that statistic possible.
Children’s activity trail and character design for the Museum of Lead Mining, Dumfries and Galloway.
According to the annual survey, there has been a 16% increase in the number of children visiting attractions. This growing demographic offers significant opportunity for your site, and at Colour Heroes we will create the perfect resource to cater to it. *Information sourced from www.visitbritain.org
We consistently receive praise from our clients for the services we provide. Our dedication to delivering high-quality, tailored resources is reflected in the positive feedback our clients share with us:
“Very happy with the map that was created for us. The team were easy to work with and nothing was too much trouble for them when we wanted to make amendments throughout. We love the final product - would recommend!”
“Thank you for the fantastic children’s activity packs! They have proven to be very popular with our younger guests and we have had great feedback. Fantastic service and look forward to working with you again.”