…And a gift for the year, not just for Christmas.

For many families, a festive day out is a tradition. Christmas is a popular time for tourism in England with many attractions seeing a significant boost in visitor numbers.

Developing an annual Christmas event can be a great way for your visitor attraction to bring people together, boost revenue and drive repeat visits. At Colour Heroes, we will work with you to create lasting memories so that you become a key part of your visitors’ traditional seasonal festivities.

Christmas also provides an opportunity for you to sell more. As a regular and extremely popular tradition, people are looking for that unique experience. We can bring new ideas and innovation at a time of year when people expect to spend money.

There is lots of economic activity going on behind the familiar festive scenes – because Christmas is not just about shopping – it is about the experience of Christmas.

Part of that experience is Santa, a huge success in the world of marketing. As Christmas spending begins earlier every year, the image of Santa is used to boost advertising, sales and the festive spirit.

And we want to see him in person too, as Christmas grottos pop up in attractions across the country! This Christmas activity has been a source of joy for children, their parents and grandparents for generations. Today, attractions go all out to create the best, most enchanting way to meet Father Christmas as they know it’s such an important part of childhood. The best Santa experience doesn’t just make THIS Christmas special; it makes wonderful memories to treasure for years with the attraction deep-rooted in this too.

Christmas can have a significant positive impact on visitor attractions, increasing both visitor numbers and the overall experience. Here are some key ways Christmas influences these attractions:

Increased Footfall: Christmas markets, light displays and festive events draw large crowds. For example, Christmas markets in city centres can attract hundreds of thousands of visitors, boosting local tourism.

Economic Benefits: The influx of visitors during the festive season leads to increased spending on accommodation, food and souvenirs. This boost in economic activity benefits local businesses and the wider community.

Enhanced Visitor Experience: The festive atmosphere created by decorations, themed events and special activities enhances the overall visitor experience. Attractions often see higher satisfaction rates during this period.

Cultural and Social Impact: Christmas events foster a sense of community and cultural celebration. They provide opportunities for social interaction and create lasting memories for visitors.

Extended Operating Hours: Many attractions extend their operating hours during the Christmas season to accommodate increased demand, providing more opportunities for visitors to enjoy special festive offerings.

Marketing and Promotion: The festive season provides a perfect opportunity for attractions to launch targeted marketing campaigns, leveraging the holiday spirit to attract more visitors.

Overall, Christmas transforms visitor attractions into magical destinations, driving both economic and social benefits. Over our many years in business, Colour Heroes have created a variety of winter and Christmas festive resources. Below are just a few examples of our work:

· A Christmas brochure for Landmark Hotel London designed to celebrate the hotel’s 120-year anniversary, brought to life with our realistic, hand-illustrated and festive illustrations.

· Bespoke and hand-illustrated, seasonal resources created for the train operator LNER. Part of a series of activity books produced throughout the year to entertain children while travelling on their routes.

· Children’s storybook written and illustrated by Colour Heroes for Riggmoor Reindeer at Brimham Rocks. Our colourful, hand illustrations bring the book to life with Christmas cheer.

By utilising Colour Heroes’ seasonal resources, visitor attractions can create a more engaging, educational and festive environment for their guests. You can see more of our festive creations for our clients here.

Christmas – a magical marketing gift!