Halloween is a perfect excuse to add more fun into your business and think of new ways to attract customers to your website, restaurant, café or shop.

Following America’s lead, Halloween has gained increasing popularity in the UK and not only with children but adults too. Research by The New York Times found that Halloween is in third place for consumer spending in the UK, following closely behind Easter and Christmas.

Did you know?

15 million pumpkins are grown in the UK every year.
A quarter of Brits are expected to buy a pumpkin for Halloween this year at a cost of £29.7 million.
Jack lanterns weren’t always made from pumpkins, turnips were used originally, and designed to ward off unwanted visitors.

Orange and black are often associated with Halloween. Orange originally signified the autumn harvest, and black was associated with darkness and the line between life and death.

Source: www.finder.com/uk/halloween-statistics and www.primaryfacts.com

Market research into Halloween spending found that, last year in 2023 Halloween related sales topped £1bn! Consumer spending on bonfire night saw an increase of almost 20%. The increase was driven by a significant uptick in spending from younger generations, 16–34-year-olds were the highest spending age group by far for both occasions.

Source: UK Halloween and Bonfire Night Market Report 2023 | Mintel

Some examples of bespoke Halloween resources by Colour Heroes.

Here are 7 not so tricky tips to help you to benefit from at this popular time of year and attract more customers to your business.

1. Get spooky and social with your online media

Encourage your followers to share with you their Halloween creations. Whether it is a kid’s pumpkin carving, a home-made spooky costume and decorations, or Halloween-themed cooking and baking. Ask your followers to tag you in their posts and encourage their friends and family to get involved too, this will help you to reach a wider audience and add to your followers.

Why not go a step further and turn it into a competition and crown your winning ghoul’s creation on All Hallows' Eve?

2. Spine-tingling hashtags

Halloween offers a wide variety of hashtags which you can use as a tool for other users to find you on social media sites such as Twitter and Instagram. You can use this as an opportunity for you to shout or scream about what is going on at your business now. Why not create your own hashtag to suit your business, or use some of these trending tags to get you started?

#Halloween2024
#TrickOrTreat
#HalloweenGhouls
#CreepingItReal
#Spooktacular
#IWantCandy
#HalloweenSelfie
#InstaHalloween
#HalloweenIsComing
#PumpkinPatch
#HalloweenFood
#PumpkinYouEven

3. Deck your halls spook-tacularly

Decorating your site is a brilliant way to attract customers to your venue. Both children and adults will enjoy spending time looking at the decorations, and it will encourage them to get into the Halloween spirit and spend money on your Halloween-themed shop, food, drinks and products.

Get creative with your branding too. Even the smallest Halloween touches, such as adding a witch on a broom stick, flying bats or a pumpkin on your website, menus, signage, or gift bags will show customers that you are into the season and will encourage them to visit and spread the word to family and friends.

4. Team up with a fellow ghoul

Don’t be afraid to team up with another business or businesses which are able to offer a different service from you. This will benefit both parties.

5. Tailored treats specific to your customers

Everyone welcomes a discount or seasonal offer, discount codes with a Halloween theme are a great way to attract new business and reward your loyal, current customers. By accompanying marketing emails, with your on-brand message, with a quirky subject title is a quick, simple and effective way to spread the word.

6. No tricks, just treats!

Trick-or-treating is one of the most popular Halloween traditions. Why not offer sweets or other goodies to children who visit your site which have the best Halloween costume and offer them a trick or treat goody bag? Make sure you use this opportunity to add your own marketing material into the bag for adults to read and find out about offers or special events you may be hosting at Christmas or the in the New Year.

Colour Heroes off-the-shelf Halloween activity pack and sheets, available now.

7. Here at Colour Heroes, we have 3 Halloween themed Halloween activity sheet. Each sheet costs only 12p. Carefully designed by our in-house team to keep children entertained this spooky season, our sheets are full of educational puzzles to complete.

We also offer a range of high-quality activity packs which are available in a variety of seasonal styles. Our packs are perfect for you to use as giveaways for your younger guests. Our bag prices start from 35p per pack! Our packs contain a range of activities designed to keep children busy. With engaging and educational activities, your restaurant, café, or shop will be a magnet to inquisitive minds. We also include activities for children to complete at home to add extra value to our packs. The size of our bags means that there is space for you to include your own branded business information and yummy treats for your spooky little visitors to enjoy too!

Did you know we also create personalised and bespoke activity packs and activity sheets? Contact us for more information at info@colourheroes.com

Shop our full range of activity packs and sheets if you dare!

Increase your visitors this Halloween